E-Commerce Website Development

Expert e-commerce website development London agency

Designing e-commerce platforms is a focused science in itself, and involves a conversion-focused approach to web design and SEO. Balancing your ongoing marketing efforts to retain customers with a design and user experience that optimises conversion rates is imperative for your success.

With a vast number of features, functionalities and products, some online stores can become slow to load. At our e-commerce website development London agency, we design speed optimised pages that operate an effective yet clutter free journey to provide rich user experience as well as optimising for SEO.

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What we do

We can help you with the full design, build and launch of your e-commerce website.

In a crowded and competitive market, it’s essential that your website and webpages are as optimised and effective as they can be. 

Working with us ensures you avoid abandoned baskets as much as possible and that your website is converting your visitors into customers. 

There’s a lot to consider and think about, particularly with an e-commerce website.

With years of experience and expertise you can be assured your website project is in safe hands. 

What are the website design principles for e-commerce websites?

There are several website design and development principles which are essential to keep in mind when working on a website.


User experience

The user friendliness of a website is crucial in all website projects. However, with an e-commerce website and the website goals being to convert online visitors to make a purchase, this makes this area even more important. For this reason, your e-commerce website development agency should be prioritising this area. 



Another key area is the emphasis on security and ensuring that your third party payment provider integrates effectively with your website for a smooth user experience. With users inputting sensitive details on your website, you want to make sure they receive all the usual signals throughout their journey to ensure they feel they can trust your website. 


Search functionality

A ‘search’ column is another essential area for an e-commerce website to prioritise. This is to make sure that users searching for a specific product can find this quickly and easily. Without a ‘search’ column, your users will be trawling through pages of products, becoming frustrated and unsatisfied with their experience. So this is an important area to make sure you’ve got working effectively. 

There’s many more e-commerce website design principles which your agency should be taking into account. If you’d like to discuss these in more detail, please contact us – we’d love to hear from you. 

What we offer

From off-the-shelf e-commerce platforms to custom in-house stores, our  agency creates bespoke designs that make you stand out from the crowd. We sketch and A/B test designs thoroughly with users to ensure web visitors get a full experience.

Services we offer include:

  • Discovery & Design workshops
  • UX (user) research & consultations
  • Competitor Analysis
  • Interaction Design
  • Wireframing & Prototyping
  • Usability Testing
  • A/B testing
  • Graphic design
  • Animations


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WooCommerce And Shopify E-commerce Agency

Crucible is a web design agency who are experts in e-commerce web development. We design and develop e-commerce websites using all major platforms, including Shopify and WooCommerce.

Crucible is dedicated to designing powerful e-commerce websites that accelerates growth and produces results. Our team are experts in WooCommerce and Shopify development and ready to help your brand reach its website goals.


ecommerce store displayed on laptops and smartphones

Continuing Optimisation

An e-commerce store isn’t just for Christmas. By leveraging an ongoing collection of data from your users, and consistently testing and learning, you can continue to optimise your digital product so that whatever it’s doing for your business, whether driving revenue or maximising engagement, is done to the best possible extent.

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upward arrows on wood indication optimisations

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Brand Development and Comms

Your brand is how people first understand your business. From logos to social media creative, advertising copy to photoshoots, we make sure that you have the raft of tools needed to effectively communicate your message to your audience.

See our brand services