Brand Development and Marketing Communication Strategy London
What can a digital branding agency do for your business?
Our London based digital branding consultants are here to help you develop your company’s brand and take it to the next level. We will create, plan, measure and manage your brand development strategies, and ensure that these are always built around your clients and customers.
Our brand development approach focuses on where your brand is currently and where you want to be in the future. As part of our branding and identity development work, we assess your brand name, identity system, your brand’s messaging system, brand architecture and much more. The output of this – your brand development strategy – will ensure that you reach your brand objectives and increase your impact across your marketing channels.
What is brand development and marketing communication?
Successful brand development is usually based on a robust brand strategy.
A brand strategy is the plan of how you’re going to achieve long-term objectives which ultimately result in consumers identifying and choosing your brand. Many businesses start this process by thinking about what their promise to their target audience could be and what they want their audience to expect from their brand.
Through delivering your brand strategy including tangible elements such as your brand’s imagery and messaging you can begin to measure how you’re progressing against your objectives and how you’re connecting with your target audience.
Marketing communication covers all communication across online and offline channels including email marketing, digital PR, direct mail, events collateral and many other channels. A significant part of your brand strategy should include thinking about how your strategy will feed in to your marketing communications plan, to ensure key deliverables from your brand strategy are achieved.
With your brand strategy and marketing communications plan in hand, you can then focus on marketing your brand to your target audience. With a coordinated strategy, you can increase your customer base and grow your brand awareness.
How do we improve your marketing and brand development?
Our experts have a wealth of experience and knowledge to improve your brand development and ultimately find and capitalise on your target market. It is crucial that we understand what your customers want and how to market to them. After we have determined your target audience and your market offering, we will create a plan to improve your brand marketing – completely tailored to you and your brand.
What we offer
Crucible’s brand expertise extends across a huge spectrum of services and deliverables. Deploying a new brand and identity across a business requires a wide skillset and strategic project management for maximum impact.
Services we offer include:
- Discovery & Design workshops
- UX (user) research & consultations
- Competitor Analysis
- Brand Strategy & Architecture
- Interaction Design
- Wireframing & Prototyping
- Usability Testing
- A/B testing
- Graphic design
- Performance testing
- Brand Analysis
- Video editing
- Project Management
Web Design & Development
Our mindset is user-centric throughout our web design work. From user discovery workshops to UX research and prototyping, we follow a scientific, structured, but creative process focused on innovation for users.