Brand Development and Marketing Communication Strategy

What is brand development?

Your brand comprises everything about your business: it is the collective result of your entire business operations. That means it encompasses and is comprised by your brand development, including all of your communications, collateral, products, media, and even your team. 

Customers buy services from brands they trust, understand and feel an affinity to. When working on your brand development strategies, we seek to understand your customers, their needs and their instincts. Ensuring your brand message is distinctive is one thing, but reaching all of your target markets can only be the result of a strategic, powerful brand strategy & communications plan.

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What we do

Our digital branding consultants are here to help you develop your company’s brand and take it to the next level. We will create, plan, measure and manage your brand development strategies, and ensure that these are built around your clients and customers. 

Our approach and assessment strategy focuses on where your brand is currently and where you want to be in the future. As part of our branding and identity development work, we assess your brand name, identity system, your brand’s messaging system, brand architecture and much more. The output of this – your brand development strategy – will ensure that you reach your brand objectives and increase your impact across your marketing channels.  

What is a brand strategy?

Successful brand development is usually based on a robust brand strategy.

A brand strategy is the plan of how you’re going to achieve long-term objectives which ultimately result in consumers identifying and choosing your brand. Many businesses start this process by thinking about what their promise to their target audience could be and what they want their audience to expect from their brand.  

Your brand strategy should include tangible elements such as brand imagery and messaging and you can begin to measure how you’re progressing against your objectives and how you’re connecting with your target audience.

Marketing communication covers all communication across online and offline channels including email marketing, digital PR, direct mail, events collateral and many other channels. A significant part of your strategy should include thinking about how it will feed in to your marketing communications plan, to ensure key deliverables from your brand strategy are achieved. 

With your plan in hand, you can then focus on marketing your brand to your target audience. With a coordinated strategy, you can increase your customer base and grow your brand awareness across the marketing mix. 

How do we help?

Our experts have a wealth of experience and knowledge to improve your brand identity and ultimately find and capitalise on your target market. It is crucial that we understand what your customers want and how to market to them. After we have determined your target audience and your market offering, we will create a plan to improve your brand marketing. 

What we offer

Crucible’s expertise extends across a huge spectrum of services and deliverables. Deploying a new brand and identity across a business requires a wide skillset and strategic project management for maximum impact.

Services we offer include:

  • Discovery & Design workshops
  • UX (user) research & consultations
  • Competitor Analysis
  • Brand Strategy & Architecture
  • Interaction Design
  • Wireframing & Prototyping
  • Usability Testing
  • A/B testing
  • Graphic design
  • Animations
  • Performance testing
  • Brand Analysis
  • Video editing
  • Logos
  • Project Management


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Web Design & Development

Our mindset is user-centric throughout our web design work. From user discovery workshops to UX research and prototyping, we follow a scientific, structured, but creative process focused on innovation for users.

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Digital Transformation & Consultancy

We deliver robust workplace consultancy solutions for your digital transformation goals by reinventing business processes and organisational cultures.

See our digital transformation services