Crucible is a creative digital agency that builds bold, user-focused digital products

Our Approach

Our consultative approach ensures that our digital products help our clients transform their organisations.

The close relationships we build with our clients help us work considerately towards deliverables which are fully integrated within their businesses.

Our team

About Craig

With 10 years of strategic and consultative design experience, Craig is our lead consultant and is the driving force behind Crucible’s delivery of digital business change. He is clients’ first point of contact on most projects and gives steer and direction to the agency and its creative output.

Craig Slade LinkedIn page

Founder & Strategic Director

About Alex

Alex is clients’ chief point of liaison during their projects with us. When he’s not working with clients, he turns his expertise in UX and project management to running the agency internally.

Alex Curtis LinkedIn page

Associate Director

About Rinaldo

Rinaldo brings over 10 years of client services experience across multiple different sectors. His approach is to partner with clients to turn their headwinds into tailwinds!

Rinaldo Tomkinson LinkedIn page

Digital Growth Consultant

About Katie

Katie brings over 5 years of marketing experience across the private, public and not-for-profit sectors. She’s responsible for the marketing strategy, planning and execution for Crucible, ensuring prospects keep finding us through inventive and original content and tactics.

Katie Buckingham LinkedIn page

Marketing Manager

About Maria

Maria works in the performance marketing team, ensuring our clients’ digital channels are rigorously managed and growth targets are always achieved. She brings marketing and client facing experience across multiple industries, including retail and recruitment, as well as a masters in International Business.

Maria Garcia LinkedIn page

Digital Marketing Executive

About Michael

Michael has worked in performance marketing across a range of sectors including retail, finance, housing and non-for-profit. He uses data to develop and implement marketing strategies, with a keen focus on growing businesses cost efficiently.

Michael Davis LinkedIn page

Performance Marketing & Growth Manager

About Martha

Martha brings over 7 years experience working in the web sector across a range of eCommerce, and luxury and high street retailers. She is PRINCE2 qualified and an Agile and Change Management Practitioner, bringing a wealth of knowledge as well as experience to the role. Finding solutions and meeting tight deadlines for clients provides her with a great sense of satisfaction.

Martha Baumforth Leadbetter LinkedIn page

Digital Project Manager

About Ross

Ross heads up the design team here at Crucible. His knowledge, vision and creativity have been tested over 10 years of digital design for brands ranging from schools to international real estate companies. Ross ensures that all of our clients’ design needs are identified and met to a high standard.

Ross Ackery LinkedIn page

Digital Designer

About Nick

Nick has over 10 years of experience in web development across varying roles and tech stacks. He is responsible for the output of digital projects and ensuring up to date and best practices are strictly adhered to.

Nick Fenton LinkedIn page

Web Developer

Our Values

We are...

Collaborative

We believe that the best results are achieved by working closely with you. Branding, web and digital projects have a huge impact on any business. By forming a collaborative partnership with you we are able to ensure that your goals are achieved.

We are...

Creative

Everything is better if you add delight. There’s nothing wrong with a functional website, but your users will keep coming back if they are also engaged by using it. By combining innovative UX and dynamic UI, we always aim to break boundaries within our creative projects.

We are...

Considerate

We know that this might be the first time that your team is going through this process. Maybe you need to onboard senior stakeholders, perhaps you need management buy-in before you can get your project budget signed off. We can assist you and your team at every stage of your project’s journey.

We are...

Consultative

As an experienced agency we are able to think about the business impact of the brief you’ve given us. We won’t be afraid to recommend alternative solutions, or to tell you if we think you’re taking a misstep. What’s most important is that the project achieves your organisational goals.

We are...

Curious

Our specialism is in finding innovative solutions to difficult problems. We resist focusing on a single sector because it keeps us learning and engaging with wider industry. Our job is to help your company stand out from the crowd.

Get in Touch

Here at Crucible, we get excited about working with clients on dynamic digital projects. We love working with clients to build bold, user-focused websites and digital products which meet and exceed user expectations and deliver tangible results.

Our goal is to get to know your business inside out, understand your short, medium and long-term digital goals and work with you closely to achieve them.

Contact Us