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5.1+ average position improvements in six months – SEO for Outdoor Gym Installation Company
SEO & Content Production for Sunshine Gym, an established leader in the installation of outdoor gym equipment for schools and local authorities.
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The Client
Outdoor Gym Supplier & Installer
Sunshine Gym had an established brand and a solid website, but wanted to increase their organic search presence and grow their content hub to better educate and engage their target audience of schools, local authorities and leisure operators.
As specialists in this sector, Crucible was well placed to combine technical SEO expertise with genuinely informed content, understanding how procurement-led buyers search, what questions they ask, and what they need to see before making an enquiry.
Working with an industry specialist
Informed by market knowledge
Sunshine gym had an established brand and website, and were looking to increase their online presence and increase the blogs within their online content hub.
As a specialist in building product manufacturers, Crucible were able to work on both the technical and on page seo, improving the sites rankings, and producing industry leading content.
What we did
Crucible began with a thorough technical audit, resolving issues across meta data, redirects, 4xx and 5xx errors, image optimisation, and backlink maintenance. Alongside this, a full keyword mapping exercise was carried out to ensure every priority page had a clear target and strategy.
On-page work included adding primary and secondary keywords to priority pages, restructuring headings, optimising internal links, adding alt text to images, and improving readability throughout. Content production ran in parallel, with blog research, creation and upload all handled by Crucible to build out the site’s resource section with keyword-led, industry-relevant material.
The Results
Sunshine Gym delivered a strong average position improvement across the programme a gain of 5.1 positions since September 2025, with site health climbing from 67% to 86%. The biggest gains came on the highest-value commercial terms: “calisthenics” improved by 22.9 positions, moving from page five into the mid-twenties, while “multigym” jumped 20.4 places to sit just outside the first page. These are exactly the terms that drive enquiries from schools and public sector buyers.
