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87% Increase in Conversions – SEO for Westbury Garden Rooms
Westbury Garden Rooms, the leading manufacturer of Orangeries in the UK.
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Partnering with a world class manufacturer & designer
87% Increase in Conversions, 28% Increase in Organic Sessions, these were our six month results for our ongoing client Westbury Garden Rooms.
Crucible was brought on board in September 2025, approximately a year after Westbury Garden Rooms had undergone a major domain migration. Migrations of this scale, if not handled precisely, can devastate years of accumulated search equity, and that’s exactly what had happened.
Rankings had slipped, organic visibility had fallen, and the business needed a structured, strategic recovery to get back on track. The brief was clear: rebuild the SEO foundations, recover lost rankings, and create the conditions for long-term organic growth.
Six months of foundations
In the first six months, Crucible worked through a significant backlog of technical, strategic, and content issues that were holding the site back.
On the technical side, 16,404 errors were identified and resolved, 30 orphan pages were fixed, 172 structured data issues were corrected, and over 20,000 gallery pages were appropriately non-indexed to focus crawl budget where it mattered. Alt text was added to images across 50% of the site.
Strategically, 1,816 pages were keyword mapped, giving every page a clear purpose and target. Existing blog content was segmented into value-add groups and optimised accordingly, with monthly content gap analysis used to generate a rolling brief of new topics.
On the content side, 39 pages were fully optimised, 30+ existing blogs were improved, 20+ new blog briefs were created, and close to 1,000 pages were updated with renewed or newly added meta data.
Supporting Westbury
Over the first six months, clicks grew by 69%, keyword visibility increased by 50%, and conversions nearly doubled all through organic search and working with an industry specialist.
The keyword ranking improvements tell an equally strong story. The average position on the Orangeries cluster moved from position 90 to 23 in five months. Garden Rooms improved from an average position of 40 to 18. These are the core commercial terms that drive enquiries for the business.
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What makes these results particularly significant is context. This isn’t a site starting from zero, it’s a recovery from a damaging migration, on a large site with thousands of pages. Restoring and surpassing previous performance levels in under six months demonstrates both the depth of the technical work completed and the quality of the ongoing optimisation.
With the foundational backlog now cleared, the focus shifts to the next phase: building localised landing pages to capture high-intent local searches, expanding content across priority keyword clusters, and compounding the ranking gains already made.