Digital Content Strategy

What we do: Content Strategy

The history of marketing on the web should be seen in terms of Before Content (BC) and after it. The purpose of a modern website is to display content – the aim of which is to build your credibility and exposure. Our talented team ensures that your content enhances your overall marketing and digital strategy.

Having powerful content significantly boosts your SEO, traffic and engagement with web visitors. Crucible strives to deliver content that is both meaningful and creative while being fully aligned with your digital business goals. 

How do you create a digital content strategy? 

When creating your digital content strategy, it’s important to first think about your audience. What are their pains and areas of interest? How can your content help to overcome these knowledge gaps and issues? This should form the foundation of your content strategy to ensure your content will attract, engage and convert your target audience. 

After you’ve thought about your audience, it’s important to do a content audit to understand what content has performed well and what hasn’t. This analysis will help to inform your digital content strategy and ensure it’s backed up by recent performance data. 

It’s crucial to also complete extensive keyword research as part of the work towards your content strategy. This will ensure that you can be confident that the content topics you’ve chosen have a high enough monthly search volume and that you’ve assessed the competition of different keywords you’re planning to target. You can use a free keyword tool such as the SEMrush Keyword Magic Tool. Google Trends is also useful to understand the relative popularity of different keywords. 

Once you’ve completed this foundational work, it’s time to brainstorm! Get your creative hat on and have a think about the different ways you could approach your content and how your audience might like to consume it. Once you have a content list it’s time to plan out the content production and schedule. 

What we offer

The type of content we create extends to all means of communication and media. From blogs and social media posts to whitepapers and videos, our creative copywriters and strategists work to produce and deliver world-class content to enhance your site’s presence.

Services we offer include:

  • Product Descriptions
  • Blog Posts
  • Website creation content
  • Social media Posts
  • Engagement Metadata and Reporting
  • Whitepapers
  • Copywriting
  • Photo and Video Production

 

 

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