Digital Performance Marketing

What is performance marketing?

Performance marketing, also known as digital marketing, is an umbrella term for all marketing and engagement that takes place through online media channels and platforms. Digital marketing enables businesses to attract prospects through a set of channels and then convert those prospects to leads. Finally, turning those leads into returning online customers. 

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Why is it important?

Performance marketing is key for enhancing any marketing strategy and driving business growth, and should be a crucial area of any business’s marketing department. Working with a digital performance agency, you’ll be enabling your business to find new clients and achieve rapid growth through your digital channels. 

Our performance marketing agency will ensure that advertising campaigns are highly focused on your specific audience and will achieve your digital marketing objectives. So, put simply, it’s is a win-win for your business leading to accelerated growth, and enabling your business to flourish.

Why choose Crucible?

Using a multi-channel approach, our agency is able to balance and integrate your digital campaigns with other initiatives you run. This enable the strongest possible marketing funnel across your digital channels. We also specialise in several key sectors, including healthcare, higher education and manufacturing.

We will help you to understand where your budget will be most impactive on your growth, and can consult on a structure and rollout of long-term marketing strategies across all digital platforms and channels.

Our channels

At Crucible, our digital performance marketing team has expertise and specialist knowledge across the full spectrum of digital marketing channels. Additionally, we will ensure the right net is cast across your target channels, and that any marketing opportunities which present a potential return on investment for our clients are considered. 

Channels and services we offer include:

  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Search Engine Optimisation (SEO)
  • Conversion Rate Optimisation (CRO)
  • Display/Programmatic/Native Ads
  • Affiliate Programmes
  • Email CRM and Automation
  • Digital Radio


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Account-Based Marketing is a strategy designed to benefit businesses who focus on winning a small number of large accounts. A traditional marketing funnel doesn’t often apply to industries such as specialist manufacturing, B2B services, technology provision and procurement – ABM targets sectors like these with much more focus.

See our ABM Services


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Content Strategy

The history of marketing on the web should be seen in terms of Before Content (BC) and after it. The purpose of a modern website is to display content – the aim of which is to build your credibility and exposure. Our talented team to ensure your content enhances your overall marketing and digital strategy.

See our content services