Account-Based Marketing Agency
What is Account-Based Marketing?
Account-Based Marketing (ABM) is a strategy designed to benefit businesses who focus on winning a small number of large accounts. A traditional marketing funnel doesn’t often apply to industries such as specialist manufacturing, B2B services, technology provision and procurement – ABM targets sectors like these with much more focus.
While Account-Based Marketing can take longer to execute than other marketing strategies, the greater conversion rate and deal size make the reward worth it, which is why ABM consulting has grown in popularity in recent years.
How does Account-Based Marketing work?
The idea is to turn a traditional funnel on its head, and use platforms such as LinkedIn and YouTube to target specific users from specific accounts in the relevant sectors. For example, a business wishing to target Amazon to win their logistics business might wish to target a select number of procurement professionals within Amazon and direct marketing literature at them directly. This can be via resources such as ‘Big Rock‘ whitepapers, webinars, events, or in-depth guides and resources. The aim should be to improve brand power and put your relationship-focused salespeople in the room with your prospect.
How can you identify accounts for Account-Based Marketing?
As an Account-Based Marketing agency, we help to find and target high-value accounts including customers and other prospects. Working with internal stakeholders can be one fruitful tactic for identifying potential clients, while some marketing platforms allow you to easily engage prospects and measure the progress of your ABM strategy.
The approach depends on your industry and the size of your business. Some ABM strategies focus on a select few high-value targets, while others target specific industries or larger lists of accounts. We’ll work with you to understand your marketing objectives and goals and craft a strategy specifically for your business.
What we offer
ABM encompasses a number of disciplines which require a varied skillset and a breadth of team expertise.
Each brief and campaign is very different depending upon your requirements but we will always assign the right team to satisfy your business goals.
Services we offer include:
- Whitepapers
- Technical Writing
- Performance Marketing
- Personal Branding
- Community-Based Marketing
- Funnel Management
- Web design & development
- Landing Page development
- Marketing analytics
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