Digital Content Strategy
What we do: Content Strategy
The history of marketing on the web should be seen in terms of Before Content (BC) and after it. The purpose of a modern website is to display content – the aim of which is to build your credibility and exposure. Our talented team ensures that your content enhances your overall marketing and digital strategy.
Having powerful content significantly boosts your SEO, traffic and engagement with web visitors. Crucible strives to deliver content that is both meaningful and creative while being fully aligned with your digital business goals.
How do you create a digital content strategy?
Think about your audience
When creating your digital content strategy, it’s important to first think about your audience. What are their pains and areas of interest? How can your content help to overcome these knowledge gaps and issues? Think about conducting user surveys on your website. This should form the foundation of your content strategy to ensure your content will attract, engage and convert your target audience.
Carrying out a content audit
After you’ve thought about your audience, it’s important to do a content audit to understand what content has performed well and what hasn’t. This analysis will help to inform your digital content strategy and ensure it’s backed up by recent performance data.
It’s crucial to also complete extensive keyword research as part of the work towards your content strategy. This will ensure that you can be confident that the content topics you’ve chosen have a high enough monthly search volume and that you’ve assessed the competition of different keywords you’re planning to target. You can use a free keyword tool such as the SEMrush Keyword Magic Tool. Google Trends is also useful to understand the relative popularity of different keywords.
Once you’ve completed this foundational work, it’s time to brainstorm! Get your creative hat on and have a think about the different ways you could approach your content and how your audience might like to consume it. Once you have a content list it’s time to plan out the content production and schedule.
What we offer
The type of content we create extends to all means of communication and media. From blogs and social media posts to whitepapers and videos, our creative copywriters and strategists work to produce and deliver world-class content to enhance your site’s presence.
Services we offer include:
- Product Descriptions
- Blog Posts
- Website creation content
- Social media Posts
- Engagement Metadata and Reporting
- Photo and Video Production
Brand Development & Comms
Branding is what gives your business impact with your audience. We diligently work to change public perception through strong branding and effective communication strategies.
Building the best house in the neighbourhood is no good if you don’t tell your friends where it is. SEO is the map of the web, and getting your organisation stronger organic search engine results is imperative to drive traffic and get results.