How much would Crucible Digital charge to build your WordPress website in 2026?
We build high performing WordPress sites for construction and property companies, designed to convert, rank in search engines and LLMs, and provide an easy to maintain and scalable platform for established businesses. If you are looking for a new website for £10k or less, we are not the right agency for you at this time.
“How much does a new website cost?” is one of the most common questions we get asked at Crucible. It is also one of the most consistently badly answered, usually with some variation of “it depends,” which is technically true but unhelpful if you are trying to plan a budget or get internal sign-off.
In this article I am going to give you real figures, real context, and a clear sense of what drives cost up or down, based on ten years of building websites for property and construction businesses.
About Crucible
We have been trading since 2015 and have delivered websites ranging from £10k through to £750k over that time. Our clients are predominantly in property, construction, and the wider built environment, including housebuilders, estate agents, architects, building product manufacturers, and specialist contractors. That sector focus matters, because it means we have built up deep experience of the integrations, workflows, and compliance requirements specific to these industries.
Every site we build runs on WordPress. We think it is the right platform for most of our clients. It is flexible, well-supported, and critically, it is easy for your team to manage and maintain for years after we have handed it over.
How do we price a website build?
Pricing a website is genuinely difficult, and anyone who tells you otherwise is either building very simple sites or not being honest with you. At Crucible we provide a fixed fee at point of quotation with a fixed set of deliverables written into the contract. The risk of a project running over sits with us, not with you.
We start by assessing the brief in detail, looking at what the site needs to do, what systems it needs to talk to, how complex the design requirements are, and how much discovery work is needed before we can move into design. Some projects are well-defined from the start. Others need a dedicated discovery phase to properly scope before we can give an accurate figure.
From there we estimate design and development time, which forms the bulk of our cost. We work at a day rate of £800 (accurate at time of writing in March 2026), and we estimate how many days we will need across the full project, from initial discovery through to QA, launch, and handover. Our cost is as simple as estimated days to build the site multiplied by £800.
There is an honest caveat here. We are predicting a meaningful amount of work in advance and we do not always get it exactly right. That is our risk to carry, not yours. The price we quote is the price you pay.
What drives cost up?
Number of pages and content complexity is a big one. A 20-page brochure site is fundamentally different from a 200-page site with filtering, search, and dynamic content. More pages means more design templates, more development time, and more QA.
Integrations are where costs can escalate quickly. Being a property and construction specialist means we know exactly how long specific integrations take. Reapit and Dezrez for estate agency CRM, Coins EVO for housebuilder ERP, Rightmove and Zoopla for property portal feeds. These are not guesswork estimates for us. They are based on having done them many times.
Custom functionality adds time. Off-the-shelf WordPress plugins cover a lot of ground, but bespoke calculators, configurators, client portals, or complex search and filter functionality requires custom development.
Discovery and strategy matters on larger projects. A proper discovery phase, covering stakeholder interviews, UX research, information architecture, and content strategy, is essential before any design begins. It adds time but significantly reduces the risk of expensive changes later.
Content migration is a real project in itself. If you have an existing site with hundreds of pages of content that need to move across, cleaning, restructuring, and migrating that content takes meaningful time.
How much does it cost?
| Package | What’s Included |
|---|---|
| Simple brochureware site £15,000 – £25,000 |
A clean, well-designed WordPress site covering your core pages. Home, about, services, case studies or projects, contact. Typically up to around 20 pages, a custom design, and no complex integrations. Right for businesses that need a credible professional web presence and want to manage their own content going forward. |
| Mid-weight site £25,000 – £60,000 |
A more substantial site with a larger page count, more complex design requirements, a basic CRM integration or enquiry management setup, and potentially a news or insights section with more advanced content architecture. This bracket covers a lot of ground and is where many of our property and construction clients sit. |
| Large site build £70,000 – £200,000 |
Complex integrations, larger page counts, bespoke functionality, and often a full discovery and UX phase before design begins. Typical examples include housebuilder sites with portal feeds and plot management, estate agency sites with full Reapit or Dezrez integration, or multi-brand sites for larger groups. Projects at this scale usually involve dedicated project management and may run in phases. |
How long will it take?
- Simple brochureware site: 6 to 12 weeks
- Mid-weight site: 12 to 20 weeks
- Large site build: 16 to 24 weeks
These timelines assume a reasonably smooth flow of content and decisions from the client side. The single biggest factor that extends a project is content, specifically waiting for copy, images, and approvals. If you are planning a new site, getting your content organised early is the most valuable thing you can do.
What about ongoing costs?
The build cost is only part of the picture. Once your site is live you will need to budget for hosting and infrastructure, ongoing support and development, and digital marketing.
We manage hosting for all our clients, with costs depending on site complexity and traffic levels. Budget from around £50 to £500 per month for managed WordPress hosting with proper security, backups, and uptime monitoring.
Most of our clients are on a monthly SLA retainer for updates, maintenance, and ongoing development work. This keeps the site current, secure, and able to evolve as your business does.
A new website is a starting point, not a finished product. Ongoing investment in SEO, content, and paid search is what turns a well-built site into one that actually generates enquiries.
If you are considering a new website and want an honest conversation about what it would cost and how long it would take, we are happy to talk through your brief.