Rightmove and Zoopla Property Feed Development for Housebuilders
If someone on your team is manually uploading plot data to Rightmove and Zoopla every time availability changes, you are spending money on a problem that can be eliminated. As a specialist housebuilder website agency, we build automated portal feeds that keep your listings accurate on both platforms without anyone pressing a button.
In this article:
What we build: Rightmove ADF v4n and Zoopla XML feeds
Why Rightmove ADF v4n is specialist work
Why a poorly built feed costs more over time
The real cost of manual portal uploads
The time cost is visible. The risk cost is less obvious. When plot availability changes and the portal listing takes a day or two to reflect it, buyers searching on Rightmove or Zoopla are seeing inaccurate data. Enquiries come in on plots that have sold. Listings stay live after a phase closes. Over time, that erodes trust in your data and creates extra work for your sales team to manage.
What we build: Rightmove ADF v4n and Zoopla XML feeds
We build Rightmove ADF v4n and Zoopla XML feeds that connect directly to your website CMS or your COINS data. When a plot is updated in your system, both portals reflect the change automatically on their next scheduled sync. No exports, no uploads, no reformatting data into a spreadsheet template.
Ready to eliminate manual uploads? If your team is still exporting spreadsheets or logging into portals to keep listings up to date, we can fix that. Talk to us about building your portal feed.
Why Rightmove ADF v4n is specialist work
Rightmove’s New Homes portal feed is not the same as the standard estate agent feed. ADF v4n is a separate specification designed specifically for new homes developers, with its own schema, keystore authentication, SMS verification process, and FTP delivery requirements. Feed validation against Rightmove’s schema has to pass before the feed goes live. Most web agencies have never built one. Getting it wrong means delays, failed validation, and listings that simply do not appear.
How it works in practice
Your team updates a plot in the CMS or in COINS. The feed service reads that data, formats it to the correct Rightmove and Zoopla specifications, and delivers it on a defined schedule. Both portals update without anyone in your office being involved. The feed includes error handling and monitoring, so if a sync fails for any reason, you know about it straight away rather than discovering it days later.
Why a poorly built feed costs more over time
A feed built without proper error handling or schema validation tends to break quietly. A field changes in your CMS, a plot status is updated in an unexpected format, and the feed stops delivering without anyone noticing. Over months and years, the support cost of maintaining a badly built Rightmove Zoopla feed integration regularly exceeds what it would have cost to build it properly in the first place. We build feeds with that operational reality in mind from the start.
Built for housebuilders running multiple developments
For housebuilders with several active developments, the operational benefit compounds. Phase releases, price adjustments, and availability updates happen in one place and propagate outward to both portals automatically. Rightmove and Zoopla listings stop being a task on someone’s to-do list and start being a live reflection of your inventory.
Take a look at our Beresfords case study to see how we support leading property groups with their website and digital operations.
Working with UK housebuilders on portal integration
We work with mid-to-large UK housebuilders and their marketing and digital teams on new website builds and standalone portal integration projects. If you’re reviewing your portal strategy or planning a rebuild, we are happy to talk through the right approach for your development portfolio and existing systems before any commitment is made.
Get in touch and we’ll explore the right approach for your setup.