FAQs: Choosing a Website Design Agency in 2024

Website design agency selection

Frequently asked questions about digital agencies


Website design can have a huge impact on your business, and we know that choosing the right web agency for your brand can be overwhelming. You probably have a few questions you need the answers to before making a commitment.

So we wanted to help! We’ve compiled a list of our most commonly asked questions, all in one handy post. This post is all about choosing a website agency. In the future we’ll be covering website development. After that, we’ll be giving some hints to finding the right digital marketing agency, and digital consultancy partner.

To get a sense of some of the work we do, take a look at some of our recent projects.

If you’re struggling to find what you need, get in touch with us at [email protected]. We’re always excited to hear about your projects and how we might be able to help.

How long does it take to design a website?

There is no hard and fast rule, and all website design agencies work differently. Depending on your requirements and the project, most standard website projects take around 12-16 weeks start to finish, including the build. Roughly speaking, a website can be designed in 2-8 weeks, depending on complexity – but this would just be the visual design, rather than including the build.

This article on HubSpot suggests that a website design and build should take five-six months in total. Depending on the complexities of your needs and the number of stakeholders, this amount of time could differ.

With more complex websites this can be longer; some projects can take longer than a year. Furthermore, it’s worth thinking about the amount of time which you want to dedicate to the design process. You will likely need to give feedback, and workshop ideas the agency has. Being available to do so will speed the design stage along.

During initial conversations with you, an agency should identify the key aspects of your project. This will which help to determine how long they expect it to take, so you can plan your launch.


How much does a website design cost?

The costs of website design vary significantly with the complexity of the website’s requirements. Some websites have complex user journeys or a large number of pages or functionalities. These will be more costly but entirely dependent on the project’s specific requirements.

Most agencies will charge around £100 an hour for their time (ours is slightly cheaper than average, at £90/hour!) so the best way of working this out is how long your website might take overall. A typical bespoke brochure website with an agency like ours will cost between £15,000-£25,000 – representing around 25-40 days of work. But without knowing what you’re hoping to build, this is very difficult to answer.

It also depends on the types of functions you are aiming for in your website. For this website for a literary agency, we needed to develop a set of bespoke forms for submissions of manuscripts, which took time for our developers to execute. However, forms are relatively straightforward to develop compared to some other functionalities. If you compare this property website design, we had to develop a location-based search that integrated with an external CRM of properties and locations. Each different type of function requires different design and development investment to get right.

We’d be more than happy to discuss your requirements and provide you with an initial estimated cost. Get in touch here.


Do I want a website redesign, or something different?

Most businesses have websites, and the lifespan of these sites is usually 4-6 years, so they will all need redesigning at some point! If you already have a website, agencies can work on the redesign of your new website in the background while your current site is live, so you don’t experience any downtime.

Sometimes, it is possible to redesign or ‘re-skin’ a website without rebuilding it completely – but this will depend upon your technical setup and the requirements of the new site. Really, the most important thing to think about is whether the website you have represents your brand, and where you want it to go.

Need help on your own website design journey?


At Crucible, we are specialists in website design, with some of our strongest design and build projects making a transformative impact on our clients’ digital outcomes. Get in touch today for a quotation or a no-obligation discussion of your project, or check out some of our recent projects.


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How does a website design agency’s approvals process work?

Every website agency has a different approach to this. Some agencies prefer to get all the information they need, and then work in isolation until they have the final product. They will only ask for design approval when they are 90% of the way to completion.

Other agencies are more transparent throughout. At Crucible, we pride ourselves on our collaborative processes. We aim to be your partner in all things digital and we will keep you in the loop at all times. This means you will see every stage of website design at various stages of the process before anything is built. We will coach you in how to receive and feed back on early-stage designs. It’s important to us to sign off each page with our clients before the development process takes place. We want to make sure that you are as happy with the design as we are!

The main thing to think about is how you want to achieve the designs. If you know that you want a firm hand in the final look and feel, make sure to communicate that to your digital agency. Get a sense for how they work with approvals.


What content can I provide for the website?

Photography and copywriting are services offered by most website design agencies, but most businesses prefer to have their team write their website content. Think about the amount of content that you have access to. A lot of organisations like to plan a photoshoot around their offices, or to refresh company headshots, in time to unveil the new website. For a lot of people, a website redesign is also an opportunity to rethink written content. Content migration should be carefully considered, though, as a poorly managed one can lead to significant delays. You can read our guide on content migration here.

We’re happy to do what would work best for you. If you’d prefer Crucible to create the content for your website, we have a talented set of writers and photographers who will be happy to help with this.

Creating a business plan

Get in touch to discuss your website design

We know that it can be difficult planning for a website design project, especially before you’ve engaged an agency. If you have any questions which haven’t been answered, get in touch on the button below. We’d be more than happy to talk them through with you.

Or, if you are ready to take your website design to the next level, please get in touch


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