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18 website statistics in 2024 that you won’t believe

Top website statistics

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  1. Web design statistics
  2. UX statistics

In 2024, there were 5.19 billion internet users globally, and 4.88 billion of these were social media users. The world is more connected than ever before and for organisations, this means there is an even bigger emphasis on websites. A website is the brand’s first and often lasting impression; it determines whether a user trusts your brand and ultimately whether they decide to invest in your services or product.

We’ve collated the top 18 website statistics in 2024 that will help you plan your next website project or support your current website efforts. We split the data into four main categories: website design, security, user experience and accessibility.

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Web Design Statistics in 2024

94% of first impressions are design-related. Website statistics in 2024.


1. 64.95% of the world’s website traffic is mobile.¹


Out of all global internet users accessing websites, nearly 65% of them do so via mobile devices. This number represents the significant shift in internet usage habits and highlights the importance of designing responsive websites.

It also reflects the increasing convenience and accessibility of the internet through mobile technology, making it crucial for organisations to ensure their online presence caters to mobile users.


2. First impressions of businesses from users are 94% design-related.²


This statistic highlights the crucial role that visual and aesthetic elements play in shaping people’s initial perceptions of a brand. It means that when individuals encounter a website or brand for the first time, almost all of their initial judgments and feelings about it are influenced by design factors such as the layout, colours, typography, and overall visual appeal.


3. 60% of consumers abandon purchases due to poor website user experience³


This data indicates that a significant portion of website users will abandon an e-commerce purchase if they encounter issues with user experience, such as poorly optimized CTAs, broken links, unresponsive design or usability issues. The same research suggested e-commerce companies were losing out on 5 purchases per customer per year to poor UX. It’s a reminder of the importance of ensuring that website functionality is smooth to reduce bounce rates, retain users and maximise conversions.


4. 59% of global website users prefer beautiful design over something plain and simple.


The majority of website users prioritise aesthetics over simplicity. The preference for beautiful design suggests that organisations shouldn’t underestimate the importance of investing in visually appealing and well-designed websites. Attractive design increases user engagement, makes a positive first impression, and potentially leads to a more favourable perception of a brand. 


5. It takes 0.5 seconds for a user to form an opinion about your website’s design.


It takes just half a second for a user to make judgements about a site’s visual appeal, professionalism, and overall trust of a brand. This statistic is a reminder that organisations have an incredibly short window of time to capture a user’s attention and convey trust, credibility and relevance through a well-designed and visually appealing website.


6. Website users spend 80% of their viewing time on the left half of the page.


A substantial majority of users focus their attention on the content and elements on the left side of a website. It highlights the significance of structuring web pages with a user-centric approach, making it easier for users to access essential content and navigate through the site effectively.


7. WordPress websites account for 42.4% of all websites.


Nearly half of all websites on the internet are built and managed using the open-source content management system (CMS), WordPress. This underlines the widespread adoption of the CMS and its broad user base. WordPress is a popular CMS due to its global community of users and developers who all contribute to the growth and improvement of the platform. As a digital agency, Crucible often recommends WordPress due to the platform’s user-friendly interface, robust features, customisation options, and vast library of plugins, making it easy for organisations to update and maintain their websites.


8. WordPress powers 36.28% of the world’s top 1 million websites.


Over a third of the top 1 million websites, which are typically visited by a substantial portion of global internet users, rely on WordPress as their CMS. This highlights WordPress’s scalability, adaptability and influence for a broad range of websites. There is a lot of trust in many organisations for WordPress and its capabilities in building and maintaining robust websites.


9. 73% of businesses invest in website design to stand out from their competitors.


This statistic shows that a large proportion of organisations understand that an aesthetically pleasing and user-friendly website can be a crucial factor in differentiating themselves from the competition. In a highly competitive digital landscape, a professionally designed website can help capture the attention of potential customers and convey a sense of credibility and trustworthiness. It emphasises the strategic value of investing in robust web design to gain a competitive edge.


10. Conversions drop by up to 95% if a webpage is cluttered, or has too many elements.¹⁰


This statistic represents the significant negative impact that excessive visual elements and clutter can have on the effectiveness of a website. When a website is overcrowded with information and content, users are less likely to take any desired actions such as making a purchase and signing up. This data reflects the importance of user-focused web design that is clean and effectively structured, allowing users to navigate easily and complete their website goals more efficiently. 

UX statistics in 2024

88% of users stay longer on websites with video


11. 88% of users are unlikely to return to a website if they had a bad experience.¹¹


The majority of website users will not return to a site if they have encountered issues such as slow loading times, poor navigation, or lack of relevant content during their initial visit. This data confirms the significance of designing user-friendly digital experiences to ensure audiences are engaged and encouraged to return.  


12. 52% of users who don’t return say the main reason is poor aesthetics.¹²


This data highlights the substantial impact that aesthetics and visual appeal have on user retention. It’s a reminder that investing in user-focused design helps to keep visitors engaged and returning time after time.


13. 83% of users say that a seamless experience across all devices is very important.¹³


This statistic emphasises the importance that users place on consistent and accessible digital experiences. The vast majority of users expect websites to be consistent across devices and applications, highlighting the need for responsive and adaptive design.


14. For every $1 invested in UX returns an average of $100 or an ROI of 9.900%.¹⁴


Studies show that businesses that invest in UX see a lower cost of customer acquisition, increased customer retention and satisfaction, alongside a greater market share. It’s clear through this data that investing in good UX will help organisations outperform the competition and greatly increase ROI.


15. A well-designed user interface could increase website conversions by 200% and better UX design could increase conversions by 400%.¹⁵


This data illustrates the powerful influence of good design on the effectiveness of a website. An aesthetically pleasing and user-focussed design can significantly boost the number of visitors taking desired actions, such as signing up.


16. Visitors will stay 88% longer on websites with videos.¹⁶


Videos have a powerful ability to capture the attention of website users and this data shows the importance of video content can have on your website’s engagement rates. With 88% of users staying and engaging with a website due to video content, it’s difficult to argue against investing in high-quality videos.


17. 81% of people admit to having abandoned a form after beginning to fill it out.¹⁷


And to add to this, a further 59% recall specifically abandoning a form within the last month. What’s the lesson here? Keep forms as short as possible, with only the necessary fields in order to capture the information you specifically need from your users. If you ask for too much info, users are far more likely to abandon the form – and most will never return to complete it.


18. Mobile users are 5X more likely to abandon a task if the site is not optimised for mobile devices.¹⁸


Users expect websites to work seamlessly across all devices. If a website is not mobile-friendly, there is a high likelihood that users will leave the site without completing any desired actions. It can lead to higher bounce rates and lower conversion rates, so investing a responsive designs is incredibly important.

Need help on your own website?


If you’re looking for help with your next website project, get in touch with us. We are London’s leading digital agency specialising in innovative web design and development.

Get in touch