Managing Director

Craig Slade

With 10 years of strategic and consultative design experience, Craig is our lead consultant and is the driving force behind Crucible's delivery of innovative websites, dynamic marketing strategies and core digital business change. He is clients’ first point of contact on most projects and gives steer and direction to the agency and its creative output. Craig founded Crucible in 2015 and since then has worked with businesses ranging in size from multi-billion multinationals to start-ups. He writes widely on digital strategy and digital issues, and is a regular podcast guest for other agencies, publications and industry bodies. He is an award-winning creative and strategic director. He lives in London with his wife and their cat Mabel, and enjoys playing the piano and kitesurfing.