Higher Education Digital Agency

Crucible are specialists in website design and development for higher education.

We have provided websites and digital marketing for higher education for some of the leading institutions within the UK and Europe.

Read on below to see how we’ve helped build effective higher education websites that convert users and wow audiences.

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Trusted Experts in Higher Education Website Design

Websites for higher education need to be balanced, focused, dynamic and effective. Work with a partner that understands the colleges and universities sector and its audience. 

Whether focusing on students, other academic or administrative professionals or the general public, your users care about trusting your institution and your website and its academic prestige. With undergraduate recruitment being the main focus for many university websites, the decisions you are asking your users to make are often life-changing.

Here at Crucible, we have a proud track record of delivering robust, user-focussed websites and digital infrastructure for higher education that help you deliver on your promise.

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Higher Education Digital Marketing Agency

In building our digital marketing agency for higher education we’ve made a commitment: to use our expertise to deliver you end-to-end digital growth.

We’ve worked within website design and digital performance marketing for some of the most prestigious institutions in the UK.

Performance marketing for higher education requires careful analysis, precise reporting and creative digital advertising to enable your campaigns to sing – and to convert users. Particularly when looking to convert undergraduates, careful control of cost-per-acquisition can ensure that student recruitment numbers line up with your requirements.

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Trinity Hall Mobile Responsive

Web Design for Trinity Hall, University of Cambridge   

Trinity Hall is a one of the oldest colleges of the University of Cambridge. They were looking to rebuild their website and inject some modernity and personality into the new site, which had previously been dark and uninviting.

With Trinity Hall, we:

  • Met with academics and administrative professionals to discover the key aspects of the College and establish the project’s goals
  • Designed a fresh, modern digital visual identity that the College could use across their digital and print collateral
  • Designed, built, rewrote and uploaded content for many of the site’s pages, supporting their internal communications team throughout the process

 

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Higher Education Web Design and Development 

 

Higher education audiences vary considerably, and university websites must often appeal to everyone from prospective undergraduates through to esteemed academics, and from parents to members of the news media. Websites must appeal so broadly they often risk feeling generic, and it can take courage from an institution to implement a bold design and digital identity.

Our focus is communicating to each audience clearly and simply, at the same time as giving your institution a distinctive and trustworthy identity. Above all else, clear segmentation and navigable user journeys are very important in higher education website development.

We’ll help you with website planning, discovery, design and development to ensure that the best possible outcome is achieved. All of our designs are completely bespoke creations – made for your users and students, your institution and your university brand.

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Brand development

 

Integrated Digital Marketing Campaigns

The higher education sector relies on multiple different digital systems to deliver marketing services effectively. As a digital agency for higher education, it’s important for us to integrate your advertising campaigns and owned web platforms work together effectively. Being a full-service digital partner allows us to do this seamlessly.

Alongside this, having a deep understanding of the needs of higher education user journeys is key. We’ll integrate your entire digital marketing flow – from campaign, to website, to CRM, to remarketing – seamlessly.

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Digital for Universities

Higher education is a broad sector, and the needs of different institution will depend on their students’ and user needs.

The requirements for a university website, such as easy navigability, course information and details about student life, will be very different from a website for a private school. Websites for colleges and vocational institutions might require specific information on the types of courses available, or the curriculum or qualifications offered. Websites for research institutes and specific departments are more likely to require specific in-depth information as to the niche interests of the academics teaching there or the research opportunities available. And, websites for medical schools may more closely resemble healthcare websites than they will many university websites.

Read About our Top 10 University Websites

Performance marketing

Digital Marketing for the Universities Sector

Universities have always advertised widely to attract undergraduates, but in recent years, pressure has increased to attract the maximum number of applications form talented students. As a result, universities are turning to digital marketing more than ever before.

Universities are now more reliant on Search Engine Marketing (SEM) from PPC advertising for lead generation. Google is increasingly prioritising advertising. In introducing AI snippets to its search algorithm, organic rankings are becoming harder to achieve. SEO is still incredibly important for universities, and needs to be backed up by a solid content strategy, regular blog writing and on-page optimization. Backlink generation is also incredibly important to this ranking. Even with the largest university websites, there are always ways to improve the performance of a university website.

Universities must also innovate in order to attract students – especially post COVID-19, when students are basing their decisions on digital interactions more than ever before.

We can help universities run their digital marketing campaigns, from forming an initial digital marketing strategy through to deployment of advertising.

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Crucible were reliable and communicative throughout the project we worked with them on, and delivered an innovative digital platform for our centre's website.

Jack Butterworth

Department Manager, Global Health & Development, LSHTM

The Crucible team took time to understand our global user base, and the new site caters for them all. The Crucible team have been responsive and helpful — and the project ran to schedule and on budget. We're truly proud of the website they've delivered us, and it is already showing performance improvements.

Sophie Bryant

Marketing Manager, CCDC

From start to finish Crucible were professional, reliable and communicative. I particularly liked the fact that Crucible took the time to understand our business and our sector. We're delighted with the results and I would recommend Crucible without hesitation.

Craig Paton

Brand and Marketing Manager, Centre for Reproductive & Genetic Health

Any questions? Get in touch

Here at Crucible, we get excited about website design and digital marketing for higher education.

We love working with clients to build bold, user-focused digital products which meet and exceed user expectations and deliver tangible results.

Our goal is to get to know your organisation inside out, and be a higher education website company you can trust.

By understanding your short, medium and long-term digital goals, we’ll work with you closely to achieve them.

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